Social Media is one of the most predominant ways of marketing your business in 2017, and it’s only growing year after year.
As a crucial part of inbound marketing, Social Media is a robust tool for engaging new and existing audiences to your products and/or services. We’ll have a brief discussion about what inbound marketing is, and the importance of social media’s role in this process.
We’ll cover some of the many questions that people have about getting started with social media:
How do I get started?
Which social media sites should I use?
What should I post?
When should I post it?
How do I stand out?
And one of my favorites: “What the heck is a hashtag?”
Don’t worry – I’ll help you figure this all out.
In this session we’ll cover:
What are the most popular social media sites for promoting a business?
(Finding the right platform for your products/services)
Who uses which Social Media sites?
(Finding your audience)
How many social media sites should I use?
(Start small, think big)
Which social media sites work together?
(How to apply one to another)
What information should I share?
(Photos, Videos, Content)
How do I make the most of my posts?
(Hashtags, Tagging, Sharing)
How often do I post information?
(What is too few, too many, and just right)
(We don’t want to go unnoticed!)
When is the right time to post?
How do I manage all of it?
(Putting it all together to make it work – Building a Social Media plan)
We’ll also touch upon a few good promotional ideas on way to drive attention, attract leads, and gather more interest around special events.
I’ll provide some handouts during the session, and will be emailing attendees additional links and the presentation as a reference guide following the event.
Attendance is FREE, but registration is required. The Empowerment Factory relies on contributions and grants to continue to provide its free programming. Please consider donating to the Empowerment Factory when you register for classes. Every dollar helps!
About Judith Sheehan
Judith Sheehan is a Creative Marketing Consultant delivering strategic marketing solutions generating increased brand recognition, leads, and revenue for small to medium sized organizations. For more information visit their website at http://www.judithsheehan.com